1. Introduction Felix Newhouse Tattoo (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website (felixnewhouse.com) and use our booking and intake services. This policy complies with the General Data Protection Regulation (GDPR).

2. The Data We Collect When you submit an inquiry through our intake form or contact us directly, we may collect the following types of personal data:

• Identity & Contact Data: First name, last name, email address, phone number, and age verification (to ensure you are 18 or older).

• Health & Medical Data: Information regarding allergies, skin conditions, medication (such as blood thinners), and pregnancy. This is strictly collected to ensure your physical safety during the tattooing process.

• Project Data: Descriptions of your tattoo concept, reference images, and photos of your body placement.

• Technical Data: Basic analytics data such as your IP address, browser type, and operating system when you browse our website.

3. How We Use Your Data We will only use your personal data for the following purposes:

• To assess your tattoo inquiry and determine if we can take on your project.

• To communicate with you regarding your appointment, design, and schedule.

• To ensure your health and safety during the tattoo procedure based on the medical information provided.

• To process your deposit and final payments.

• To send you updates or newsletters, only if you have explicitly opted in.

4. Explicit Consent for Health Data Because health and medical information is considered sensitive or “special category data” under the GDPR, we require your explicit consent to process it. By checking the consent box on our intake form and submitting your health data, you explicitly agree to us using this information solely for assessing medical risks associated with the tattoo procedure.

5. Data Retention We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Intake forms and medical data of clients who do not proceed with an appointment will be deleted within 12 months.

• Data of clients who receive a tattoo will be kept securely for our portfolio, touch-up records, and legal liability purposes.

6. Data Security and Sharing We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. We do not sell, trade, or rent your personal identification information to others. We may share your data with trusted third-party service providers (such as secure email hosting or our website platform) strictly for the purpose of operating our business, provided those parties agree to keep this information confidential and GDPR-compliant.

7. Your Legal Rights Under the GDPR, you have the right to:

• Request access to your personal data.

• Request correction of any incomplete or inaccurate data we hold about you.

• Request erasure of your personal data (the “right to be forgotten”), where there is no good reason for us continuing to process it.

• Withdraw your consent at any time where we are relying on consent to process your personal data (such as health data or marketing emails).

8. Contact Us If you have any questions about this Privacy Policy or wish to exercise your legal rights, please contact us at: Email: info@felixnewhouse.com Locations: Eindhoven & Schiedam, The Netherlands